还记得前不久在亿滋中国与阿里巴巴战略合作的签约仪式上，我们双方一同启动的“奥利奥缤纷填色装”吧。就在刚刚过去不到一周的时间，这款“奥利奥缤纷填色装”已成为阿里巴巴商城最畅销的商品之一。
5月5日，奥利奥与天猫联合发起“超级品牌日”活动。这款创意产品一上线就引爆了“天猫超级品牌日”。活动当天可谓惊喜连连，在众人的参与和努力下，一盒巨大的饼干包装（见下图）闪亮登场并成功赢得了吉尼斯世界纪录大挑战，成为了“世界上最大的一盒饼干”！
这两天我的微信朋友圈已经被亿滋同事们的“奥利奥定制装”刷屏了。我要在这里感谢亿滋中国电商团队所作出的贡献，他们的共同努力带给了我们全新的网购体验！我也非常高兴看到我们的员工对这款创意产品的支持和喜爱。同时，我们还收到了很多消费者对此次亿滋与阿里巴巴的创意合作所给予的好评与赞许。
“缤纷填色装”的热潮正在我的同事和亲朋好友之间持续发酵。在这个全民自媒体的时代，能拥有独一无二的产品包装设计，恰恰迎合了追求个性与自我实现的现代人的追求；更是亿滋给广大奥利奥粉丝一次真诚的回馈。
与阿里巴巴以及其他网络零售商、代理机构的战略合作，是亿滋在新的经济常态下探索新发展的另一个突破。我们还将在实体店和网络购物中带给你们更多惊喜，我们以亿滋这个大家庭为荣，也希望亿滋人以我们为傲。
我在这里也想邀请大家一起来定制专属的“奥利奥缤纷填色装”，晒你自己的奇思妙想。
Oreo Color-Filled Pack Ignites the Tmall Super Brand Day
As you all know, Mondelēz China and Alibaba co-launched the “Oreo Color-Filled Pack” as part of last month’s signing ceremony held to launch our strategic e-commerce partnership. In less than one week after its launch, the Oreo Color-Filled Pack has become one of the hottest selling items in Alibaba’s online category.
The unique and creative practice of enabling consumers across China to design their very own Oreo Color-Filled Pack ignited the Tmall Super Brand Day. On the 5th May we also created positive buzz for the launch by challenging a group of people to create the world's largest snack package (photo below). The result not only dazzled those present, but also earned a Guinness World Record for the world's largest box of biscuits.
For a couple of days afterwards, my WeChat account was bombarded with colorful Oreo packs designed by Mondelēz China colleagues. I would like to express my sincere thanks for the great contribution made by the Mondelēz China e-commerce team
- it is their collective efforts that have brought us this new exciting online shopping experience. Furthermore, I'm very pleased to see that our colleagues have also given their love and support to this new product. There are many positive comments from consumers thanking Mondelēz China and Alibaba for creating an innovative idea.
Of course, Oreo Color-Filled Packs are making waves beyond my associates, relatives and friends. In the “Me Media” era, owning a product with peerless packing design follows the trend of personalization and self-realization that we are increasingly seeing amongst consumers. As such, this new product will enable Oreo to remain a firm favorite amongst fans of the brand for years to come.
The strategic business partnerships with Alibaba and other e-tailors and agencies is just one more examples of how we are continuing to find new ways to grow in the new economic norm. We will be bring you more great news about the Brick & Mortar and online world. We are proud of our organization and we aspire to have our organization to be proud of their company.
I would like to invite all of you to show off your creativity by designing your own Oreo Color-Filled Pack.
